WorldSpace, India's only digital satellite radio service has roped in A R Rahman as their brand ambassador. Rahman will now produce a WorldSpace promotional song and also endorse its products. Says Shishir Lall, Managing Director of WorldSpace India that they are delighted to team up with a musical genius like Rahman who is world renowned for his works. On the other hand, Rahman is also very pleased to be associated with a service like WorldSpace which believes in providing extensive music of various genres to its audiences. This will be the second time that A R Rahman is going to endorse a brand nationally. Prior to this, he had done a similar endorsement for Airtel. He had also produced a theme music for the brand. Let's hope that the man does that magic again but this time for WorldSpace.
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